The pandemic caused Americans to miss out on their European vacation. So Europe’s leading cheese brand, Président, stepped in to give them the next best thing. Using actual flight attendants as our influencers, the brand publicly reached out to grounded travelers, offering them up a taste of Europe at its finest.
SCOPE — Social Strategy, Creative Development, Content Production, Influencer Engagement, Site Design
RESULTS — Relevant and timely inspiration for foodies
- Reached over 3 million consumers through integrated social campaign
- Drove over 1k new visitors to brand website
- Expanded brand’s organic reach by 15k through untapped genre of influencers
When the pandemic caused Americans to cancel their European vacations, Europe’s leading cheese expert stepped in to give them the next best thing.
Président's team of flight attendants sent grounded travelers on a taste bud tour of Europe with gift boxes full of Président’s award-winning cheeses paired with some of Europe’s finest accoutrements.