Everyone knows the biggest tech innovations come from Silicon Valley. But where are the latest leaps in toilet and faucet technology born? A place called Porcelain Valley, of course. Solve’s campaign helped shift perception of American Standard from a tried-and-true commercial brand to a tech-forward, consumer-friendly leader.
SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement
RESULTS — Game-changing products reshaped the consumer conversation
- Fueled employee pride, energized brand internally, externally
- Rejuvenated 140-year-old brand with fresh, modern halo
- Catapulted brand to top of category consideration set