The Solve
We refused to change.
While other beers are all about wild ingredients or labels, Two Hearted has never chased what’s new or what’s next. So we created a campaign stubbornly devoted to never, ever changing.
To further prove our untrendiness, we ran ads featuring real-time trend lists on the most trendy place on the internet, Reddit. Bell's style of IPA would always find its place at the very bottom of the list.
