Never Trend
The Solve

We refused to change.

While other beers are all about wild ingredients or labels, Two Hearted has never chased what’s new or what’s next. So we created a campaign stubbornly devoted to never, ever changing.

To further prove our untrendiness, we ran ads featuring real-time trend lists on the most trendy place on the internet, Reddit. Bell's style of IPA would always find its place at the very bottom of the list.