Solve helped Medifast rise above typical before-and-after weight loss clichés and own a more meaningful point of view. We filmed real people having an imaginary conversation with their leaner, healthier selves. Then, after 10 months on the Medifast program, we brought each participant back to shoot the other half of the conversation.
SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement
RESULTS — Tipping the scale
- 28% lift in brand awareness and 24% increase in brand preference
- Tripled market share in first year
- Awarded Gold Effie for creativity and effectiveness
- Named to WARC 100 Collection (Top 100 campaigns in the world)