Goodwill-Easter Seals Minnesota

While most people think of Goodwill as a thrift shop, their real mission is providing career training and resources to the unemployed and underemployed – a segment of society that’s often unfairly deemed incompetent or lazy. So we introduced a campaign that gave inspiration and hope to those experiencing career setbacks and just need a little help fulfilling their potential: Where there’s a will, there’s Goodwill.

SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement