Sports car passion is often handed down from one generation to the next. Leveraging this essential truth, we created a film celebrating the role fathers play in “passing the torch” to their kids. Told through the perspective of a child, the film uses footage from Porsche’s Rennsport Reunion and celebrates the emotional bonds the brand enables across generations. The content appeared on Porsche’s social channels on Father’s Day.
SCOPE — Brand Strategy, Creative Development, Content Production, Social Engagement
RESULTS — Fueling emotion on Father’s Day
- Over 100,000 organic social views
- 7,700 likes and 2,600 shares
- Hundreds of comments about how well the video reflected the spirit of Porsche