The Last Fat Tire
The Solve

We grieved the last bottle.

After 30 years, Fat Tire was changing its recipe. But rather than celebrating the new, we couldn’t help but feel for the fans who’d be mourning the old.

A tearful, bittersweet moment for the craft beer icon.
To pay tribute to the very last bottles of the old Fat Tire, and the very first bottles of the new, we built kits containing one of each for press & influencers.