Small, family-owned DiMario Foods was looking to make a dent in the crowded meat snacks category. With very little awareness and essentially no budget, the brand tapped Solve to find a smart, scrappy idea that could grab consumer attention quickly and put the DiMario name in the minds of hungry snackers. With Father’s Day approaching, we created the DiMario Meat Bouquet.
SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement, Media Strategy & Buying, Brand Identity
RESULTS — Opening the bouquet
- Sold out of bouquet inventory within one week of campaign launch
- Brand’s social media following doubled during activation window
- Secured additional distribution within C-store channel
Given the high volume of gift shopping that happens on Amazon, we brought the meat bouquets into the e-retailer’s marketplace.
To help drive buzz for DiMario on Father’s Day weekend, we intercepted people on the street and used social media to coordinate personal bouquet deliveries.