Closer To What Matters

Rural 1st


Closer To What Matters

Lending company Rural 1st needed a fresh campaign as the brand rapidly expanded its footprint across the U.S. With more and more people seeking a country lifestyle over the big city, the “Closer To What Matters” campaign leverages the insight that country living doesn’t actually move you further out, it brings you closer together with family, community and nature.

Integrated elements will continue rolling out.

SCOPE —Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement