Organic food brand Cascadian Farm wanted to rally consumers around helping a declining bee population thrive. Solve’s campaign showed how anyone can be part of the solution: by planting native wildflowers. We created thousands of wildflower “seed bombs,” then spread them across an area in California heavily impacted by declining bee populations.
SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement, Brand Identity, Site Design
RESULTS — Creating a buzz
- Flower Bombing film garnered over 1.6 million views
- Over 130,000 visits to site in first two months
- More than 35,000 photos uploaded to Bee Booth
- 8.9% sales increase across cereal products following campaign