Understanding that the best way to experience the agency’s culture is to feel it, we searched for a way to bottle what we had and cut through the sea of sameness within intern recruitment. We created a miniature version of Solve – lobby, collaborative workspace, conference room – and took our “pop-up” agency on the road to colleges around the Midwest during the spring intern recruiting season.
SCOPE — Creative Development, Content Production, Social Engagement
RESULTS — Student interest popped up to an all-time high
- 3x more applicants than average
- Strongest-ever class of interns, resulting in two permanent hires
- National press coverage, strong social buzz
- Named to Top 50 most innovative pop-up experiences in the world by UK-based Insider Trends