humanpoweredhealth.com, a fan engagement site for Solve client Optum Pro Cycling, was profiled today by Communication Arts and named the online magazine’s Web Pick Of The Day. The site, a collaboration between Solve and Circuit Global Sports, champions active lifestyles and leverages the power of community by encouraging fans to share Tweets and Instagram photos of their fitness endeavors using #HumanPoweredHealth.
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Groundbreaking Campaign For Medifast Achieves Highest Honor
“Become Yourself,” a multi-platform campaign developed by Solve for weight loss client Medifast was honored with a Gold at last evening’s North American Effie Awards Gala in New York. The campaign features real Medifast clients filmed as they begin the program and again nine months later. Careful editing then shows Medifast users having conversations with their future thinner, healthier selves.
“A nine-month production timeline presents a number of risks. This award belongs to our clients at Medifast who showed incredible confidence in a start-up agency and an ambitious idea,” said Solve CEO John Colasanti.
View the Medifast case study
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In a new radio campaign for Organic Valley, Solve is getting consumers to think more deeply about where their food comes from and how it’s produced. The campaign, titled “Organic Food For Thought,” launched in late May with eight new spots across select markets. “Organic Valley has always been a thought leader in the organic space. This campaign gives them a platform to tout the superiority of their products while starting a thought-provoking conversation with the moms who buy them,” said Solve creative director Eric Sorensen.
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Latest Addition To Growing Agency
Parker Mullins has been hired as Account Manager. Mullins joins the agency from Campbell Mithun, where he was an Interactive Media Analyst. Mullins also worked at Duffy & Partners in the account management group. His brand experience includes KeyBank, Wellmark, Bacardi and Hallmark. At Solve, Mullins’ responsibilities will center on True Value Hardware, Abu Dhabi Commercial Bank and Orbea Bicycles.
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A new piece of Bentley history was written this past weekend at Silverstone, the legendary home of British motorsport, with a stunning victory at the second round of the Blancpain Endurance Series. In only the second competition event for both the Continental GT3 and Bentley’s new race team, a hard-fought race ended with Bentley’s #7 car crossing the line to an astonishing first place finish.
With a deep racing heritage, and a long history of winning, Bentley now heads to America to race in the Pirelli World Challenge Series starting June 19 at the famed road course of Road America in Elkhart Lake, WI. Bentley, in partnership with decorated race team Dyson Racing, will be in the GT3 class going head to head with Lamborghini, Ferrari and Aston Martin, to name a few. Races will be broadcast on NBC Sports Network.
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