News

Team Celebrates Impressive Results Of Rise Above Seizures Day

Solve client Epilepsy Foundation of Minnesota visited the agency recently for a presentation of results from its May 15 Rise Above Seizures Day event. For the event, EFMN distributed 60,000 balloons to individuals and organizations, to display and help raise awareness in recognition of the 60,000 people in Minnesota with epilepsy. The Solve EFMN team highlighted the following results triggered by the May 15 event:

– Information and referral inquiries are up 30%
– Organic search on efmn.org is up 2,750%
– New households registered are up 47%

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Farm Visits Across The Country Enhance Authentic Connection With Brand

Organic Valley recently began offering public tours of its family-owned farms in select markets across the country. Geared toward families with children, the fun and informative Organic Valley Farm Discovery tours provide a view into organic farming and offer consumers a chance to witness first-hand the farmer passion that makes every Organic Valley dairy product special. Solve helped craft the experience including a children’s activity booklet centered on a “Find the Missing Cow” mystery. Click here to see a tour schedule.

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The Bentley Motors team from Solve and their client celebrated the return of Bentley Motorsport to North America on June 20 and 21. Bentley debuted the GT3 race car at Road America in their first race of the Pirelli World Challenge.

Solve is leading the development of a multi-faceted communications plan to support the return of Bentley to the racetracks of North America for the first time since 2003. The campaign includes highly-targeted advertising initiatives, customer engagement events and race team design inclusive of the semi-trailer truck that transports the race car and Dyson Racing team across the continent.

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After a highly differentiated recruitment campaign, Solve has hired two interns to participate in their summer program. Holly Davies and Taylor Graupmann beat out dozens of applicants with letters outlining their genuine interest in Solve’s hands-on program. Solve’s three-month internship emphasizes real work alongside agency employees for clients such as Bentley Motors, Organic Valley and True Value Hardware.

“Holly and Taylor demonstrated a deep understanding of our agency values and purpose in their application letters,” said Ryan Murray, Solve Account Director and intern program leader. “We look forward to them contributing to our clients’ momentum this summer.”

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Men’s, Women’s Teams Best Overall In Minneapolis Race

Optum Pro Cycling claimed the North Star Grand Prix title this past weekend with Ryan Anderson taking home the yellow jersey. The racing team, a long-standing Solve client, delivered a near-perfectly executed team performance over the 5-day, 6-stage race. It was the fourth straight title at the prestigious hometown race for the hometown team.

Both the Men’s and Women’s Teams were crowned best overall. It was the first time in team history both the men and the women have won. Additionally, Leah Kirchmann took home the Best Young Rider prize.

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