Indian Motorcycle Continues Award-Winning Print Effort
As an extension of the “Set The Standard” print campaign featured in Communication Arts last year, Solve’s most recent print work for Indian Motorcycle puts women riders front and center. The first ad in the series displays an Indian Scout Sixty, with a headline reading “Follow A Strong Lead. Your Own.” that drives home the brand’s positioning of encouraging individuals to set their own path in life. This latest campaign iteration breaks in September, appearing nationwide in targeted print publications.