Position brand as catalyst to a life well lived
Audience research told us today’s foodies are looking for new ways to be fulfilled through food. Further, when entertaining at home in particular, foodies fear slipping into a culinary rut. To both educate and inspire our target audience we created the “Life Well Paired” campaign. Partnering with rising culinary star and James Beard Award-Winning Chef Gavin Kaysen, we created recipes designed to make Président Cheese the category thought-leader and go-to brand for foodies in the cheese aisle.