Porsche love spreads from fathers to their children
Car passion is often passed from fathers to their children. For many Porsche owners, their love affair with the car was born out of their dad’s deep affinity for the brand. Leveraging this essential truth, Solve created a film celebrating the role fathers play in “passing the torch” through the perspective and voice of a child. The film uses footage from Porsche’s “Rennsport” reunion and taps the emotional bond Porsche enables across generations. The content ran on Porsche’s U.S. social channels on Father’s Day.