Delivering hope with a “Never Give Up” commitment
Although nearly everyone agrees that cancer impacts their daily living, most don’t think about supporting a cancer foundation until it impacts them personally. And once someone in their close circle is afflicted, donors have many highly regarded cancer foundations to choose from, often in support of a particular form of cancer. As an organization dedicated to combat all cancers, The V Foundation offered relevance to all. With an ambitious goal in our sights, we aggressively repositioned the company not as focused on raising money, but rather on accomplishing Jimmy’s dream of ridding the world of cancer. With a brand refresh that included a new identity, a completely reimagined website and a more youthful and contemporary design aesthetic, we set off to own victory over cancer.