Celebrate dad with a gift he'll love
Knowing a traditional media spend wasn’t a viable option, we sought to be as opportunistic as possible with DiMario’s activation. We knew that Father’s Day was on the horizon, a holiday that celebrates a major segment of our target audience. And if there’s one thing dads love, it’s meat. Jumping on this opportunity, we developed the DiMario meat bouquet, creating a unique gift that cut through the tired and typical options like ties and cologne. We put the bouquet on DiMario’s Amazon page and ran a small paid social spend in the weeks leading up to Father’s Day, coupled with on-the-street intercepts and in-person deliveries on Father’s Day weekend.