Solve Launches Solid Gold Premium Lager For Founders Brewing

Top Ten Craft Brewery Takes Bold Step To Tackle Mainstream Beer Market

Solve’s campaign for Founders Brewing Company’s new premium lager, Solid Gold, highlights the brewery’s hell-bent philosophy of taking risks. Representing an active play from Founders to go after a larger segment of beer drinkers outside the confines of craft, Solid Gold is a departure from the Grand Rapids, MI-based brewery’s typical lineup of bold, heavy hitting ales. It’s their take on a classic, mass style – a drinkable premium lager brewed with the highest quality ingredients. Anchored by the tagline “Brewed To Take On Life,” the beer’s messaging centers around ignoring the voice inside your head that urges you to play it safe. The campaign breaks March 5, in conjunction with Solid Gold’s national distribution rollout.

MediaPost has the full story – head to their site to learn more about the story behind Solid Gold.

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