Solve Creates Father’s Day Meat Bouquet For DiMario Foods

Initial Effort For Start-Up Meat Stick Brand Defies Gift Convention

Solve believes dads would rather receive a meat bouquet than a tie or pair of socks. So, in its first work for Oakbrook, Illinois-based DiMario Foods, the agency partnered with its new client to develop custom meat stick bouquets as a Father’s Day gift.

The bouquets featured a variety of 20 DiMario meat sticks wrapped in branded craft paper, hand-tied with twine and a fishing bobber, enclosed in a box with the headline, “You Don’t Celebrate The Man Who Brought You Into This World With A Pair Of Socks, You Do It With A Bouquet.” The bouquets were promoted a week before Father’s Day on Amazon, Facebook and Etsy. Additionally, the agency worked with DiMario to execute on-the-street intercepts and personal deliveries (arranged through Twitter requests) in Chicago over Father’s Day weekend.

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