The V Foundation

The V Foundation for Cancer Research was founded by ESPN and legendary basketball coach Jim Valvano with one goal in mind: achieve victory over cancer. Our updated brand identity and website helped simplify and energize the V Foundation look and feel—one that matched the ceaseless energy and optimism of the late Jim Valvano. In the month following the launch, the V Foundation broke all previous donation records.

Identity
Website
Apparel Design
Stationery