03 / 14 / 18

Solve Hires Pedro Bacic As ACD/Art Director

Solve welcomes Pedro Bacic as Associate Creative Director/Art Director. He joins the agency from Leo Burnett in Chicago where he spent the last 5 years. Bacic has worked on an impressive roster of brands during his career, including Samsung, Chevrolet, Ford and McDonald’s. He began his advertising career in Brazil at JWT, before relocating to the U.S., where he worked at DDB Miami. “We’re excited to have Pedro on our staff,” said Managing Creative Director Hans Hansen. “His international experience and strong creative agency pedigree will have a great impact on our work.” Bacic’s passions outside of advertising include playing guitar, traveling and spending time with his family, who will be relocating to Minneapolis to join him in early April.

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03 / 05 / 18

Solve Launches Solid Gold Premium Lager For Founders Brewing

Top Ten Craft Brewery Takes Bold Step To Tackle Mainstream Beer Market

Solve’s campaign for Founders Brewing Company’s new premium lager, Solid Gold, highlights the brewery’s hell-bent philosophy of taking risks. Representing an active play from Founders to go after a larger segment of beer drinkers outside the confines of craft, Solid Gold is a departure from the Grand Rapids, MI-based brewery’s typical lineup of bold, heavy hitting ales. It’s their take on a classic, mass style – a drinkable premium lager brewed with the highest quality ingredients. Anchored by the tagline “Brewed To Take On Life,” the beer’s messaging centers around ignoring the voice inside your head that urges you to play it safe. The campaign breaks March 5, in conjunction with Solid Gold’s national distribution rollout.

MediaPost has the full story – head to their site to learn more about the story behind Solid Gold.

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02 / 12 / 18

Solve’s Alex Frecon Travelled To North Korea To Play Hockey

NPR Shares Story Of Copywriter’s North Korean Hockey Adventure

Solve copywriter Alex Frecon was recently interviewed by NPR regarding his 2017 trip to play hockey in North Korea. The interview is being broadcast on NPR programs “Only A Game” and “Here & Now” reaching NPR’s national audience throughout the Winter Olympic Games.

A native Minnesotan, Frecon responded to a post on Reddit asking “Hey, who wants to come to North Korea to play hockey with me?” The post, from Scott Howe of the Canada-based Howe International Friendship League, was more than hockey fanatic and beer league veteran Alex could ignore. And the rest, as the NPR interview explains, is a colorful adventure story of how Alex Frecon traveled to Pyongyang, site of the North Korean national hockey rink, to play a series of “friendlies” against the North Korean National Team. Listen to the full interview and see video coverage of the entire trip to North Korea at Boston’s NPR News Station WBUR.

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01 / 16 / 18

Solve Hires Rachel Madden As Account Director

Solve welcomes Rachel Madden as Account Director. She joins the agency from Catapult Marketing where she led the Nestlé account. Madden brings additional high-caliber brand experience having worked on Walgreen’s, Campbell’s and Clorox earlier in her career. Well-versed throughout the marketing funnel, Madden has a proven track record of significantly contributing to her clients’ success. A graduate of Ithaca College in New York, Madden played collegiate rugby while earning her degree in International Relations. “Rachel has a keen mind and a strong sense of urgency – we value both,” said Solve CEO and founder, John Colasanti. “We’re excited to have her join our team as we look toward great things in 2018,” he added.

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01 / 10 / 18

Solve Named Agency Of Record For Raymond James

Florida-based Financial Services Firm Chooses Solve Following National Search

Raymond James, a premier financial services firm, has awarded agency-of-record duties for its national advertising account to Minneapolis-based Solve following a competitive review led by search consultancy The Burnett Collective. Known for their client-first commitment and customer service orientation, Raymond James financial advisors are among the industry leaders in client satisfaction and reputation. The St. Petersburg, FL-based firm reported record net revenues and net income for fiscal year 2017.

“We believe that Raymond James occupies a unique space in our industry, providing advisors innovative resources and advanced technologies so that they can offer their clients both sophisticated and personalized advice and service,” said Mike White, Chief Marketing Officer of Raymond James. “After a thorough review, we were very impressed with Solve’s understanding of our brand, mission and culture. They demonstrated provocative creative thinking and a deep understanding of what makes us different to a growing number of financial advisors and their clients,” said White.

“In our business, we’re exposed to a vast number of client corporate cultures,” said Solve CEO and founder John Colasanti. “Raymond James’ culture is unlike any other in its unwavering commitment to their financial advisors and their clients. It’s no wonder they have such high satisfaction ratings. Their client-first culture is the very foundation of a powerful brand story we’re eager to begin sharing,” added Colasanti.

As national agency-of-record, Solve is responsible for all creative, media, research and digital deliverables.

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