“Set the Standard” Highlights Commitment to Craftsmanship, Performance & Design
In its first work for Indian Motorcycle, Solve touts the brand’s relentless belief in doing things the right way. The campaign’s “Set the Standard” tagline reflects the uncompromising, never-settle philosophy shared by the brand and its passionate riders.
Breaking this week, just as summer riding season ramps up, the integrated national campaign includes television, print and digital components. The television spot is the commercial directorial debut of A-list actor and motorcycle enthusiast Ewan McGregor of RSA Films in Los Angeles. The effort features a range of the brand’s most sought after models and marks Indian’s most aggressive brand campaign to date. Placements can be seen in all major enthusiast publications along with airings on major cable outlets such as ESPN and Discovery.