Gold Effie A Tribute To Client’s Courage

Groundbreaking Campaign For Medifast Achieves Highest Honor

“Become Yourself,” a multi-platform campaign developed by Solve for weight loss client Medifast was honored with a Gold at last evening’s North American Effie Awards Gala in New York. The campaign features real Medifast clients filmed as they begin the program and again nine months later. Careful editing then shows Medifast users having conversations with their future thinner, healthier selves.

“A nine-month production timeline presents a number of risks. This award belongs to our clients at Medifast who showed incredible confidence in a start-up agency and an ambitious idea,” said Solve CEO John Colasanti.

View the Medifast case study

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