Digital Shorts Extend True Value Brand Campaign Into Social Space

Solve has created a series of digital shorts for client True Value that place the brand in the hands of its young DIY fan base. Project Fun by True Value provides sharable, seasonally-themed videos that are fun to watch, easy to share, and that supplement consumer-generated content. The shorts remind viewers that DIY projects can be fun while reinforcing the brand’s “Behind Every Project Is A True Value” idea. “Our digital shorts are inspired by seasonal products to drive both conversation and sales,” said Solve Account Director, Ryan Murray. “But each is also designed to leave the viewer with a smile befitting the True Value brand.” The shorts are being posted onto True Value’s social pages including Facebook and Twitter from where the brand’s fans extend Project Fun through their pass along.

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