STYLED FOR TODAY.
Infusing modernity and style into a new faucet line introduction demonstrated American Standard’s contemporary relevance. Sales of new faucets exceeded aggressive goals and outperformed the category by 30% during the initial six months.
As a pioneer within the session beer movement, Founders created All Day IPA, a lower ABV beer that sacrifices nothing in taste. Our multi-platform “Session Boldly” campaign celebrated the experiences that follow this IPA and its drinkers, catapulting All Day IPA to become the country’s top-selling canned craft beer.
CELEBRATING THE DREAM.
The dream of owning a Porsche starts at a young age and is often passed down from fathers to their children. Father’s Day digital content highlighting the generational connection was shared across various Porsche social platforms on Father’s Day, generating over 100,000 views and 2,600 shares.
LIFE WELL PAIRED.
We paired Président Cheese’s European expertise with James Beard Award-Winning Chef Gavin Kaysen’s culinary charisma to inspire foodies to explore bold, fresh recipe ideas. The brand used social content (first food brand to use Steller), experiential marketing, in-store promotions and influencers to generate a 12% sales increase.
The True Value of doing it yourself.
A campaign emphasizing television and social media, repositioned True Value as the sole hardware retailer attuned to the true motivation of DIYers. Advertising awareness spiked 71% and same-store sales grew 4.7%.
The Blank Video Project
EXPOSING INDUSTRY’S OBSESSION WITH VIEWS.
Believing view counts are a false measure of success, we set out to prove views don’t matter. We uploaded a four-minute blank video to YouTube to show that anything can go viral. It garnered over 100,000 views and considerable industry attention.
Optum Pro Cycling
Reinventing the sponsorship model.
We catalyzed Circuit Sport with a powerful brand platform centered on the belief that cycling empowers people to take control of their life and live a healthier lifestyle. It led to a 400% increase in sponsor commitment for their Optum Pro Cycling team.
Bees help us. Let's help them.
Using digital and social media, Cascadian Farm championed the battle against bee colony collapse disorder. With strong engagement among highly targeted activists and influencers, the brand successfully launched a global movement to plant wildflowers and grew sales 8.9%.
When cows eat better, so do people.
A television, radio and digital campaign, positioning Organic Valley’s premium-priced dairy products as pure and untainted, generated a nearly 10% increase in milk sales with 53% of users being new to the brand.
ICONIC BAR PART OF DETROIT RENAISSANCE.
Home to a collection of buzz brands like Jack White’s Third Man Records, Shinola and The Mercury Bar, Detroit is enjoying a renaissance. Tucked in the city’s historic Corktown District, The Mercury is capturing the hearts of a growing following in search of a fresh take on a classic.
OVERCOME LIFE’S OBSTACLES THROUGH CYCLING.
A multi-layered media program including print, digital, social and user-generated content encouraged cyclists to reflect on and share what riding a bike enables them to overcome. The effort bolstered Orbea’s image, increased followers and deepened its relationship with cycling enthusiasts.
RE-IGNITING A CLASSIC BRAND.
By leveraging video content featuring real families to capture quick meal nights, Green Giant found new relevance in today’s market. The brand achieved success despite the decline within the frozen vegetables category, seeing sales and distribution hit their highest points in recent years.
CELEBRATING THE ESSENTIALS OF A GOOD LIFE.
A brand revitalization brought a new energy to this well-loved but previously overlooked retailer. A new identity and new ways to express the brand’s promise in digital, in-store and broadcast, allowed Shopko to stage a surge in same store sales and community pride across 375 locations in 26 states.
Epilepsy Foundation of Minnesota
SEIZURES ARE MORE COMMON THAN YOU THINK.
A multi-media campaign for the Epilepsy Foundation of Minnesota (EFMN) broke down the stigma around seizures by highlighting just how prevalent they are. Beyond creating a community for those impacted by the disease, the campaign led to increased engagement and support across the region.
Giving meaning to a private label brand.
A new identity, packaging and point-of-sale to reposition Best Buy’s store brand Insignia as a sensible alternative to the flashy offerings of major electronics brands, drove increased sales outperforming the retailer’s ambitious expectations.