20 YEARS. ZERO REGRETS.
Founders Brewing was celebrating its 20th year of operation and wanted to commemorate this milestone in an unforgettable way. Through a unique visual approach, we told the story of pivotal moments in Founders' history, propelling the brand to record growth and into the top ten list of craft breweries.
WELCOME TO PORCELAIN VALLEY.
Seeking to demonstrate its commitment to innovation leadership, American Standard boldly launched a brand campaign portraying itself as the epicenter of tech-forward products for the bathroom. The campaign cheekily parodies Silicon Valley as the company refers to its headquarters as "Porcelain Valley."
WHERE INSPIRED DAYS START.
Reframing the way homeowners think about their closets, we elevated the importance of this overlooked room to its rightful place as a catalyst for life's experiences. Inspired Closets, a premium brand in the $10 billion home storage and organization category, reaped the benefits with thousands of qualified leads.
SAY "HAPPY FATHER'S DAY" WITH MEAT SNACKS.
What dad wouldn't be excited to receive a custom bouquet made of delicious, meaty delicacies? For meat snack company DiMario Foods, we leveraged a unique Father's Day gift to get the start-up brand on consumers' radar. In a short timeframe centered around the holiday, we sold out inventory and generated a strong social following.
CELEBRATING THE DREAM.
The dream of owning a Porsche starts at a young age and is often passed down from fathers to their children. Father’s Day digital content highlighting the generational connection was shared across various Porsche social platforms on Father’s Day, generating over 100,000 views and 2,600 shares.
LIFE WELL PAIRED.
We paired Président Cheese’s European expertise with James Beard Award-Winning Chef Gavin Kaysen’s culinary charisma to inspire foodies to explore bold, fresh recipe ideas. The brand used social content (first food brand to use Steller), experiential marketing, in-store promotions and influencers to generate a 12% sales increase.
The Five-Minute Internship
POPPING UP ON CAMPUS.
To break through the sameness of summer intern recruitment, Solve created a pop-up version of its office and visited college campuses, recreating the actual agency experience on quads. The inventive idea led to 3x more applicants than average and recognition as one of the Top 50 most innovative pop-up experiences in the world.
REINVENTING THE SUMMER INTERNSHIP.
Continuing its practice of reimagining the summer intern program, Solve once again flipped the traditional model on its ear by turning the entire agency into interns. Dubbed "Internity," the program invited unconventional, non-marketing minds to serve as instructors for agency-wide sessions throughout the summer.
American Standard - ActiClean
INTRODUCING THE SELF-CLEANING TOILET.
American Standard introduced ActiClean, a revolutionary self-cleaning toilet, ending forever the long-running debate of whose turn it is to clean the bathroom. Creating a campaign that demonstrated the peace of mind a clean bathroom enables, brand motivation to buy grew +50%.
OVERCOME LIFE’S OBSTACLES THROUGH CYCLING.
A multi-layered media program including print, digital, social and user-generated content encouraged cyclists to reflect on and share what riding a bike enables them to overcome. The effort bolstered Orbea’s image, increased followers and deepened its relationship with cycling enthusiasts.
Optum Pro Cycling
Reinventing the sponsorship model.
We catalyzed Circuit Sport with a powerful brand platform centered on the belief that cycling empowers people to take control of their life and live a healthier lifestyle. It led to a 400% increase in sponsor commitment for their Optum Pro Cycling team.
Engaging today's "modern luxury" class.
Reinventing this “old money” brand to better connect with a modern luxury target drove a shift to experiential and digital media. Bentley’s business responded with a higher volume of younger prospects and a record (+28%) sales gain.
ICONIC BAR PART OF DETROIT RENAISSANCE.
Home to a collection of buzz brands like Jack White’s Third Man Records, Shinola and The Mercury Bar, Detroit is enjoying a renaissance. Tucked in the city’s historic Corktown District, The Mercury is capturing the hearts of a growing following in search of a fresh take on a classic.
What would your future self do?
The weight loss industry is filled with quick fixes and empty promises from celebrity endorsers. Solve helped Medifast rise above category clichés and own a more authentic point of view that focuses on real people and real results. Market share tripled within the first year.
The True Value of doing it yourself.
A campaign emphasizing television and social media, repositioned True Value as the sole hardware retailer attuned to the true motivation of DIYers. Advertising awareness spiked 71% and same-store sales grew 4.7%.
True Value – EasyCare Paint
FIND YOUR TRUE COLORS.
Given that painting is the #1 DIY project among Millennials, True Value sought the right paint promotion to drive incremental traffic and sales from new, younger customers. Our partnership with Oscar-nominated Trolls, the smash-hit film from DreamWorks Animation grew EasyCare Paint sales nearly 12%.
Founders Brewing - All Day IPA
As a pioneer within the session beer movement, Founders created All Day IPA, a lower ABV beer that sacrifices nothing in taste. Our multi-platform “Session Boldly” campaign celebrated the experiences that follow this IPA and its drinkers, catapulting All Day IPA to become the country’s top-selling canned craft beer.
Bees help us. Let's help them.
Using digital and social media, Cascadian Farm championed the battle against bee colony collapse disorder. With strong engagement among highly targeted activists and influencers, the brand successfully launched a global movement to plant wildflowers and grew sales 8.9%.
The V Foundation
Victory Over Cancer.
The V Foundation for Cancer Research, founded by ESPN and beloved North Carolina State basketball coach Jim Valvano in 1993, sought to expand its passionate base beyond sports fans. A new identity and re-energized image attracted more and younger donors leading to unprecedented donation levels.
RE-IGNITING A CLASSIC BRAND.
By leveraging video content featuring real families to capture quick meal nights, Green Giant found new relevance in today’s market. The brand achieved success despite the decline within the frozen vegetables category, seeing sales and distribution hit their highest points in recent years.
Coming To America.
The leading Italian cheese brands in America lack authenticity. As Italy’s #1 brand, Galbani leveraged its deep Italian heritage across print, digital and POS content to boost brand awareness and sales, becoming a legitimate presence in the Italian cheese landscape.
The Blank Video Project
EXPOSING INDUSTRY’S OBSESSION WITH VIEWS.
Believing view counts are a false measure of success, we set out to prove views don’t matter. We uploaded a four-minute blank video to YouTube to show that anything can go viral. It garnered over 100,000 views and considerable industry attention.
Abu Dhabi Commercial Bank
HUMANIZING A FINANCIAL INSTITUTION.
ADCB asks real people to visualize their greatest ambitions. The result is a powerful multi-channel campaign that shifted brand perceptions, grew ADCB’s customer base 29% and increased product acquisition 23%.
Epilepsy Foundation of Minnesota
SEIZURES ARE MORE COMMON THAN YOU THINK.
A multi-media campaign for the Epilepsy Foundation of Minnesota (EFMN) broke down the stigma around seizures by highlighting just how prevalent they are. Beyond creating a community for those impacted by the disease, the campaign led to increased engagement and support across the region.
CELEBRATING THE ESSENTIALS OF A GOOD LIFE.
A brand revitalization brought a new energy to this well-loved but previously overlooked retailer. A new identity and new ways to express the brand’s promise in digital, in-store and broadcast, allowed Shopko to stage a surge in same store sales and community pride across 363 locations in 24 states.
Giving meaning to a private label brand.
A new identity, packaging and point-of-sale to reposition Best Buy’s store brand Insignia as a sensible alternative to the flashy offerings of major electronics brands, drove increased sales outperforming the retailer’s ambitious expectations.