50 Pounds Of Président Butter Transformed Into Eiffel Tower

Food Network Creates Artful Sculpture, Shares Experience Via Facebook Live

Solve client Président celebrated spring with the Food Network in a memorable way. Watch 50 pounds of Président butter transform into one of Paris’ most iconic landmarks – the Eiffel Tower. The event was seen around the world via Facebook Live and resulted in over 2 million views and strong levels of engagement for the brand. The butter was later donated to a farm and recycled into energy to power 100 homes.

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